We just finished up a great weekend with ecoReserve doing its first trade show at the SF Green Festival.
At Green Festival™, a joint project of Global Exchange and Green America, attendees were celebrating what’s working in our communities—for people, business and the environment.
Think of Green Festival™ as a walk through a sustainable community. It begins with finding solutions to help make our lives healthier—socially, economically and environmentally. Individuals along with business and community leaders come together to discuss critical issues that impact us at home and abroad. Organizations and businesses showcase programs and products that restore the planet and all that inhabit it. Neighbor-to-neighbor connections are formed, and skills are shared to empower people to create positive change in the world.
We were pleased to have a booth at the nation’s premier sustainability event, where we were a part of the best in green. This included more than 125 renowned authors, leaders and educators; great how-to workshops; cutting-edge films; fun activities for kids; organic beer and wine; delicious vegetarian cuisine and diverse live music along with a unique marketplace of more than 350 eco-friendly businesses—everything from all-natural body care products and organic cotton clothing to Fair Trade gifts and beautiful kitchen tiles made from renewable resources.
It was a busy two days with a lot of excitement about the Festival and about us. It was the first time we publicly talked about ecoReserve. We showcased our product that will help to restore the planet and all that inhabit it in the form of nature reserves. We formed neighbor-to-neighbor connections and shared our message about micro-conservation and how it empowers people to create positive change in the world.
We had a constant stream of people visiting us in our booth. We shared the concept of micro-conservation and how people could make a difference by adopting their own nature reserve for as little as $25. We were met with a lot of positive responses.
Our booth really stood out as unique – it was designed it to look like a living-room size nature reserve, which drew a lot of attention. Our jungle at the Green Festival.
Main draws to our booth: 1) the jungle look in general, 2) the creative moss covered computer monitors. We had a slide show of scenes from the reserve, and last but certainly not least, 3) a constant supply of cookies.
There were people who said they loved the concept of micro-conservation.
We got a lot of people who said they were about to have a birthday and would like to ask their friends to buy them ER parcels. Other people said they had multiple nieces/nephews who would like a reserve as a present. We are building this functionality in our 1st release of the product. Our CTO Jim Lynch will announce it later this week.
All in all, it was a wonderful experience for ecoReserve and if the response received at the Green Festival is any indicator of things to come in the future we are excited as we believe that micro-conservation is going to be an exciting new concept in land conservation that people will view as exciting and game-changing.